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Privacy Policy

Information We Automatically Collect

1.Categories of Information. We and our third-party service providers (including any third-party content, advertising, and analytics providers) automatically collect certain information from your device or web browser when you interact with the Services to help us understand how our users use the Services and to target advertising to you (which we will refer to in this Privacy Policy collectively as “Usage Data”). For example, each time you visit the Services we and our third-party service providers may automatically collect your location, IP address, mobile device identifier or other unique identifier, browser and computer type, Internet service provider used, clickstream information, access time, the Web page you came from, the URL you go to next, the Web page(s) that you access during your visit and your interaction with content or advertising on the Services. We may contract with third parties to collect this information on our behalf for analytics purposes.
Purposes For This Information. We and our third-party service providers use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the Services, to gather demographic information and to target advertising to you on the Services and elsewhere online. Accordingly, our third-party advertising networks and ad servers will also provide us with information, including reports that will tell us how many ads were presented and clicked on the Services in a manner that does not identify personally any specific individual. The Usage Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Data.


  1. Cookies/Tracking Technologies
    We use tracking technologies, such as cookies, local storage, and pixel tags.
    Cookies and Local Storage
    Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage will be sent to your computer that uniquely identifies your browser. “Cookies” and local storage are small files containing a string of characters that is sent to your computer’s browser and stored on your device when you visit a website. Many major Web services use cookies to provide useful features for their users. Each Web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you reject cookies, you will not be able to sign in to the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent.

    Pixel Tags
    We also use “pixel tags,” which are small graphic files that allow us and third parties to monitor the use of the Services and collect Usage Data. A pixel tag can collect information such as the IP address of the device that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.
    We use pixel tags, either provided by us or by our third-party advertisers, service providers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. Pixel tags also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites.
    Log Files
    A log file is a file that records events that occur in connection with your use of the Service, such as your service use data. We collect log files and other usage information when you access, use and interact with the Services (even if you have not created an account or logged into your account on the Services), including IP address, date and time that you signed up for an account, language setting, browser type, operating system type, internet service provider, referring/exit pages, page you requested, user agent, date and time stamps, clickstream data, and information about your search and click activity.
    Device Fingerprinting
    Device fingerprinting is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and apps.
    App Technologies, Customization, and Usage
    There are a variety of tracking technologies that may be included in our apps that allow us to collect information about your installation, use, and updating of our apps as well as information about your device, including your unique mobile device identifier (“UDID”) and other technical identifiers. More specifically, these tracking technologies allow us to collect data about your device and your use of our apps, the pages, videos, other content, or ads you see or click on during your visit and when and for how long you do so, and items you download. These tracking technologies are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include third party SDKs, which is code that sends information about your use to a server, and is in effect the app version of a pixel. These SDKs allow us to track our conversions and communicate with you across devices, bring you advertising both on and off the Services, customize the app to your interests and preferences and link such across platforms and devices, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
    Location-Identifying Technologies
    GPS, WiFi, Bluetooth, and other location-aware technologies may be used to collect location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
    In addition, we use a variety of other technologies that collect similar information for security and fraud detection purposes essential to the operation of our sites and business.
    For more information about the use of cookies and similar technology on our Service, please review Section 13 of this Privacy Notice and our Cookies and Tracking Technologies Policy.

  2. Information We Receive From Other Sources
    We may supplement the information we collect with outside records in order to learn more about our users, to better tailor the content and offers we show you, and for other purposes. We may receive this information about you from public sources or third parties, including without limitation consumer data resellers, social networks, and advertisers. We may combine the information we receive from those other sources with information we collect through the Services. In those cases, we will apply this Privacy Policy to the combined information. Information from public sources or third parties may include, without limitation:

Advertising and analytics data: We may receive various types of Personal Data and Usage Data from our third-party partners and vendors, such as analytics data about your visits to our Services, reporting information about ad campaigns, information about your browsing behavior, interests or preferences, and contact information (such as email address). For example, third parties who provide advertising and related services (such as analytics providers and ad networks) may provide us with information that we can compare it to Personal Data we hold in order to determine if you are the same individual (one method of doing this is called “cookie-matching”).

Purchases: We may receive Personal Data about you from third parties when you buy things through our Services or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details (such as name and email address) and financial and other details related to the transaction (such as items purchased and purchase price) from providers of technical, payment and delivery services.

Referrals: Your Personal Data may be provided by other users of the Services (for example, if your email address is entered into the Services by a friend referring you to the Services).

Third-party connections: If you use a third-party connection or log-in (such as Facebook Connect or Google) in connection with the Services, we may receive your name, email address and/or profile photo from those third-party services or other information available about you or collected from you on those services.

Other sources: We may also supplement the Personal Data we collect from you with other information from third parties, including third-party vendors, affiliate network operators, referral sources, social networking sites or services (such as Facebook), and publicly-available sources.


  1. Information Use
    We use the information we collect, including Personal Data and Usage Data:

    1. to enable you to use our Services, to process information you provide via our Services (including verifying that your email address is active and valid), and to process your transactions;

    2. to create an account or profile and share certain information about yourself with other users through your account or profile;

    3. connect you across multiple devices or platforms where you are accessing our content;

    4. to provide related customer service and care, including responding to your questions, complaints, or comments, and sending surveys and processing survey responses;

    5. to send you notices, updates, security alerts, and other support and administrative messages, including SMS text message mobile alerts for specific purposes;

    6. process transactions and send you any related information;

    7. to provide you with information, products, or services that you have requested;

    8. to offer a feature that allows visitors to send a link to another person to inform them about an article or feature on the Services. We do not retain telephone numbers or email addresses collected for these purposes after sending the SMS text message or email;

    9. to receive and process job applications for jobs with us;

    10. to provide you with information, products, or services that we otherwise believe will interest you, including special opportunities from us and our third-party partners;

    11. to personalize the Services and tailor content, recommendations, and advertisements we and third parties display to you, both on the Services and elsewhere online;

    12. for internal business purposes, such as to improve our Services and content;

    13. to monitor and analyze how our Services are used;

    14. to administer and process contests, sweepstakes, promotions, conferences and special events (collectively “Events”), and communicate with you about such Events. Information collected through our Services in conjunction with such Events is also used for marketing additional products, services and events by us and/or by our advertisers, sponsors, and marketing partners. Please see the rules of each individual Event and any applicable privacy policies for those Events for additional information on the choices you may exercise with respect to the use of your Personal Data collected in connection with that Event. To the extent there is a conflict between this Privacy Policy and the rules or policies applicable to an Event, the rules and policies associated with the Event shall govern;

    15. to detect, investigate and/or prevent fraudulent, unauthorized, or illegal activity; maintain the security of our Services, including for age verification purposes; enforce the various terms and conditions for our Services; and protect the rights, property, and/or safety of you, us, or others;

    16. to contact you with, in our discretion, changes to our Privacy Policy, any terms and conditions, or any of our other policies;

    17. to comply with regulatory and legal obligations; and

    18. for purposes as disclosed at the time you provide your information and as further described in this Privacy Policy.

  2. Social Network and Platform Integration
    The Services contain integration with social networks and other platforms in which information is shared between us and such platforms. For example, if you create or log into your account through a third-party social media site, we may have access to certain information from that site, such as your name, email address, account information, photo and friends lists, and other information in accordance with the authorization procedures determined by such social media site. If you don’t want a social network to collect the information about you as described above, or you don’t want a social network to share it with us, please review the privacy policy, privacy settings and instructions of the applicable social network before you visit and use our Services.

  3. Our Information Sharing Practice
    We share Non-Personal Data with third parties in our discretion. Information collected via the Services is shared among our affiliates. For example, we may share your information with our related entities including our parent and sister companies for customer support, marketing, and technical operations. We share User Information, including Personal Data, as otherwise described in this Privacy Policy, and under the following circumstances.
    Service Providers
    From time to time, we enter into relationships with third parties who provide services to us (for example, analytics and research companies, advertisers and ad agencies, data management and storage services, credit card processing services, merchandise sales facilitators, sweepstakes or contest prize fulfillment). We share your information with third parties for the purposes of facilitating your requests (such as when you choose to share information with a social network about your activities on the Services) and in connection with tailoring advertisements, measuring and improving our Services and advertising effectiveness, and other enabling enhancements. We share aggregate information about our visitors with our advertisers, sponsors, and promotional partners, such as how many persons visited a particular page or activity, the average age of our visitors on the Service(s) or page(s), or the likes and dislikes of our visitors, but this information is not specific to any individual visitor. We obtain geographic information such as zip code clustering from other sources, but this aggregate information will not reveal the precise location of a specific visitor. We also obtain other demographic information from third parties to improve our products and services, for marketing purposes or to display more relevant advertising. In those circumstances, we disclose User Information so that such service providers perform those services. These service providers are only permitted to use your Personal Data to the extent necessary to enable them to provide their services to us. Our Services use certain Google analytics and other services, and certain pages use the Google AMP Client ID API, each of which enable collection and sharing of your information (including Personal Data) with Google for further use. For specific information on Google usage and how to control it, please see How Google uses information from sites or apps that use our services – Privacy & Terms – Google and Privacy Policy – Privacy & Terms – Google.
    Operational Providers
    For your convenience, we may provide the opportunity to purchase certain goods, merchandise and services through the Services (including, without limitation, retail purchases, print and digital magazine subscriptions and special event tickets). Companies other than Gold Standard Productions LLC., its parents, partners, affiliates or subsidiaries may process these transactions. We call these companies that conduct our e-commerce operations, order and contest fulfillment and/or contract services “operational providers.” They are third parties that perform services on our behalf. If you choose to use these optional services, our operational providers will request your Personal Data to fulfill your order or request. The voluntary submission of your Personal Data to these operational providers, including your order or request, will be governed by the operational provider’s terms of use and privacy policies. To facilitate an order or request from you, we may share your Personal Data with the provider. The operational provider may also share your Personal Data and information about your purchases with us. We may store this information in our membership database. In most instances, we request that our operational providers adhere to the provisions in our Privacy Policy and that such providers only share visitors’ Personal Data with us, unless necessary to complete a visitor’s request or order. Operational providers are only authorized by us to use any Personal Data for the purpose of conducting the sale or fulfilling your requested service or order. However, you must read an operational provider’s privacy policy to determine the extent of use and disclosure of your Personal Data collected online. We are not responsible for the collection, use and disclosure practices of operational providers, nor are we responsible or liable for their services.
    Our Events and promotions may be jointly managed, sponsored or offered by third parties. If you voluntarily choose to enter or attend an Event, we may share your information with third parties as set forth in the official rules that govern the Event as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a contest or sweepstakes Event, you agree to the official rules that govern that Event, and may, except where prohibited by applicable law, allow the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials. Some events may be managed wholly by a third party and will be governed by any rules or terms they provide for that event and it is your responsibility to review and comply with those terms.
    Third-Party Direct Marketing
    We may share your information with third parties for our own direct marketing purposes (for example, email blasts, special offers, discounts, etc.). If you have not opted out of us sharing your information with third parties for marketing purposes, we may also share your information (including Personal Data) with third parties for their own direct marketing purposes. Please note, messages delivered from a third-party will subject you to the third-party’s privacy policy. We may also match your email address with third parties and use such match to deliver custom offers or emails to you on the Services and off the Services.
    By signing up for our text message services such as POPSUGAR Must Have It, you expressly agree that we may share your mobile phone number and the contents of any message you send or receive through such Service with our third-party partner, Twilio. For more information regarding how Twilio may store or use your information, please review Twilio's Privacy Policy.
    Third Party Features
    We may allow you to connect our Services to a third party service or offer our Services through a third party service (“Third Party Features”). If you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature, and you should carefully review the third party’s privacy policy and terms of use. Some examples of Third Party Features include the following:
    Logging-In. You may choose to log in, create an account or enhance your profile on the Services through the Facebook Connect feature. By doing this, you are asking Facebook to send us certain information from your Facebook profile, and you authorize us to collect, store, and use in accordance with this Privacy Policy any and all information available to us through the Facebook interface.
    Brand Pages. We offer our content on social networks such as a Facebook, Twitter, and Instagram. Any information you provide to us when you engage with our content (such as through our brand page) is treated in accordance with this Privacy Policy. Also, if you publicly reference our Services on a third party service (e.g., by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Service.
    YouTube. We use YouTube API Services in relation to certain content that we offer. By using the Services, you agree to be bound by the by YouTube’s Terms of Service, YouTube API Services Terms of Service, and Google’s Privacy Policy. You can modify your Google privacy and security settings at
    Twinning and Aura by POPSUGAR. For our Twinning and Aura by POPSUGAR Services, we collect photos you submit and may provide them to our third-party service providers for analysis and, in the case of Twinning, matching with similar-looking celebrities or public figures. When you submit your photo to Twinning, you agree that your photo may be shared with Clarifai, and when you submit your photo to Aura by POPSUGAR, you agree that your photo may be shared with Microsoft, and that their respective uses of your photo are subject to their separate privacy policies. The Clarifai privacy policy may be found here, and the Microsoft privacy policy may be found here. Any information about your photo that is provided by Microsoft is used by Gold Standard Productions, LLC. only to provide the results and is not stored by Gold Standard Productions, LLC..
    When you submit a photo to Twinning, we post a composite image of your photo and your celebrity look-a-likes on a public URL for you to reference and share with your friends. When you submit a photo to Aura by POPSUGAR, we post an image of your photo with your results on a public URL. For both Twinning and Aura by POPSUGAR, while we only provide this unique URL to you. The URL is public and may be viewed by anyone who has the link. You can request removal of any unique URL created in connection with your photos through Twinning or Aura by POPSUGAR by contacting us at
    We take no responsibility for the content or privacy practices of any third parties. We encourage you to carefully review the privacy policies of any third-party services you access.
    Change of Control
    In the event we go through a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of our assets, including, without limitation, during the course of any due diligence process), your Personal Data will likely be among the assets transferred. By providing your Personal Data, you agree that we can transfer such information in those circumstances without your further consent. Should such a business transition occur, we will make reasonable efforts to request that the new owner or combined entity (as applicable) follow this Privacy Policy with respect to your Personal Data. If your Personal Data would be used contrary to this Privacy Policy, we will request that you receive prior notice.
    Other Disclosure Scenarios
    We reserve the right, and you hereby expressly authorize us, to share User Information: (i) in response to subpoenas, court orders, or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims; (ii) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person or property; (iii) if we believe it is necessary to investigate, prevent, or take action regarding significant abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of information); (iv) to protect and defend our legal rights or property, our services or their users, or any other party, and to protect the health and safety of our users or the general public; and (v) to our parent company, subsidiaries, joint ventures, or other companies under common control with us (in which case we will require such entities to honor this Privacy Policy).

  4. Anonymous Data
    When we use the term “anonymous data,” we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third-party. We may create anonymous data from the Personal Data we receive about you and other individuals whose Personal Data we collect. Anonymous data will include analytics information and information collected by us using cookies. We make Personal Data into anonymous data by excluding information (such as your name or other personal identifiers) that makes the data personally identifiable to you. We use this anonymous data to analyze usage patterns in order to make improvements to our Services.

  5. Public Information
    If you identify any User Information as public, you are authorizing us to share such information publicly. For example, you can elect to make certain of your User Submissions (such as your alias, bio, email or photos) publicly available. Also, there are areas of the Services (for example, message boards, discussion rooms, and other online forums) in which you are able to post information that automatically will be available to all other users of the Services. By choosing to use these areas, you understand and agree that anyone can access, use, and disclose any information that you post to those areas.

  6. Users Outside of the United States and Consent to Transfer
    The Services are operated in the United States. If you are located in another jurisdiction, please be aware that information you provide to us will be transferred to, stored and processed in the United States. By using the Services or providing us with any information, you consent to this transfer, processing, and storage of your information in the United States, a jurisdiction in which the privacy laws may be different than those in the jurisdiction where you reside or are a citizen, such as the European Union. You understand that the U.S. government can obtain access to the Personal Data you submit if necessary for investigative purposes (e.g., terrorism investigation). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. We use appropriate and suitable safeguards for transferring your Personal Data to the U.S.

  7. Advertising
    We use other companies under agreements with us to serve third-party advertisements when you visit and use the Services. These companies may collect and use clickstream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to the Services in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use tracking technologies to collect this information. Other companies’ use of their tracking technologies is subject to their own privacy policies, not this one. In addition, we share with these third parties any Personal Data you voluntarily provide, such as an email address, in response to an advertisement or sponsored content link.
    Targeted Advertising
    In order to serve offers and advertisements that may be of interest to our users, we display targeted advertisements on the Services, or other digital properties or applications in conjunction with our content, based on information provided to us by our users and information provided to us by third parties that they have independently collected.
    Your Ad Choices
    Some of the third-party services providers and/or Advertisers may be members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”). You can visit here, which provides information regarding targeted advertising and the “opt-out” procedures of NAI members. You can opt-out of the use of your behavioral data used by DAA members to serve you interest-based advertising on third-party sites here.
    If you are accessing the Services through an application (i.e., mobile phone or tablet) you can download the AppChoices application from your device’s application store (i.e., Google Play, Apple App Store, and Amazon Store). This DAA application allows participating companies to offer an opt-out of customized advertisements that are based on predictions about your interests generated from your application usage. For more information, visit here.
    Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online or on your device.
    We may from time to time offer certain location or pinpoint based services, such as location assisted navigation instruction. If you elect to use such location-based services, we must periodically receive your location in order to provide such location-based services to you. By using the location-based services, you authorize us to: (i) locate your hardware; (ii) record, compile and display your location; and (iii) publish your location to third parties designated by you by means of location publication controls available within the applications (for example, settings, user preferences). As part of the location-based services, we also collect and store certain information about the users who elect to use such location-based services, such as a device id. This information will be used to provide you the location-based services. We use third-party providers to help provide location-based services through mobile systems (unless you opt out of such location-based services with such providers) and we provide the information to such providers to enable them to provide their location-based services, provided that such providers use the information in accordance with our Privacy Policy.

  8. Security
    We have implemented commercially reasonable and appropriate technical and organizational security measures to help protect your Personal Data from accidental or unlawful destruction, loss, alteration, misuse, or unauthorized access or disclosure; unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your User Information, we cannot guarantee its security. You use the Services and provide us with information at your own initiative and risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you have with us has been compromised), please immediately notify us of the problem by contacting us using the details in the Contact Us section below.

  9. Links
    The Services contain links to other websites that we do not control, and the Services contain videos, advertising and other content hosted and served by third parties. We are not responsible for the privacy practices of any third-party. We may also integrate with third parties who will interact with you under their terms of service.

  10. Children’s Privacy
    We especially care about the privacy of young children. Most of our Services, with the exception of certain child-directed services as described below, are intended for a general audience and are not intended for and should not be used by children under the age of 16. We do not knowingly collect information from children under the age of 16 on our general audience services, and we do not target such services to children under the age of 16.
    Some of our Services are clearly identified as being marketed directly to children under the age of 16 (such as our Dodo Kids channel or other child-directed services). In connection with such child-directed services, we do not knowingly collect any Personal Data from users under the age of 16 without complying with applicable legal requirements and making appropriate disclosures. We are committed to compliance with the Children’s Online Privacy Protection Act (“COPPA”), a U.S. federal law designed to protect children online. We may collect and store persistent identifiers (such as IP addresses) from children without parental consent for the purpose of supporting the internal operations of the Services or as otherwise permitted under COPPA.
    For any of our Services, if a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us using the details in the Contact Us section below. We will delete such information from our files as soon as reasonably practicable.

  11. Sensitive Personal Data
    When we conduct research or carry out surveys and you participate in our research or surveys, we may collect sensitive Personal Data about you, for example, information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will get your explicit consent for our collection, use, or sharing of this data where required by law. Otherwise, we ask that you not send us, and you not disclose, any sensitive Personal Data as this term is defined under applicable data protection and privacy laws on or through the Services or otherwise to us.
    If you send or disclose any sensitive Personal Data to us or the public through the Services, you consent to our processing and use of such sensitive Personal Data in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive Personal Data, you must not submit such content to our Services, and you must contact us to make us aware immediately.

  12. Changes
    We update this Privacy Policy from time to time in our discretion and will notify you of any material changes to the way in which we treat Personal Data by posting a notice on relevant areas of the Services. We will also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy unless otherwise specified. Your continued use of the Services after the effective date of the revised Privacy Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Data in a manner materially different than what was stated at the time your Personal Data was collected.

  13. Contact Us
    If you have any questions about this Privacy Policy, please feel free to contact us at

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